Massachusetts ranked 5th least kind state in US [Video]

Massachusetts was ranked among the lowest states in a recent study.

The commonwealth ranked 45. On the list, New Hampshire ranked 7, Rhode Island ranked 17, Vermont ranked 20, Maine ranked 30, New York ranked 32 and Connecticut ranked 39.

The number one kindest state? Kentucky, followed by New Mexico, Oklahoma and Georgia.

The least kind? Maryland followed by Kansas, Arizona and Florida.

Verizon’s “A Call for Kindness” campaign set out to encourage acts of kindness and boost morale throughout the U.S. The movement offers services including a pledge to perform an act of kindness, cards and conversations.

The most recent part of the “A Call for Kindness” campaign is this study, which was conducted with the nonprofit,

“We surveyed thousands of people from all 50 states and from all walks of life on what kind acts they would do,” said Dr. Oliver Scott Curry, research director for on the study’s website. “Overall, our research revealed a surprisingly high capacity for kindness across America, and the results across all the states were remarkably similar.”

The website also list takeaways from the research which include:

  • The top three kindest acts ranked by Americans overall were: “Become an organ donor for a family member,” “Pull a stranger from a burning car,” “Adopt and raise a family member.”
  • The top three kind acts that you can plan ahead are: “Cover the shift for a work colleague,” “Cheer up a family member,” “Call a friend to encourage them.”
  • The average American would give up $6.40 if that meant a stranger got $10.
  • 86% of people would donate a part of their liver to a family member
  • 72% would lend money to a friend in a financial crisis
  • 53% would donate their vacation time to a colleague

“We want to do more than simply say kindness is important,” Krista Bourne, senior vice president and president of consumer sales and operations at Verizon said on the website. “We want to show that every kind act matters and help showcase the tangible impact our kind acts can have. That’s why we’ve built a multifaceted approach to this campaign that leverages research, inspires people through art, educates people through kindness experts, and provides opportunities for people to quickly and easily choose kindness, no matter who they are or where they live.”

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