Also news from Rackspace, GTT, Google Cloud, TBI, IBM, Nextiva, LiveVox and more.
Cisco and other IT/telecommunications vendors have recently updated their channel partner strategies.
The business technology channel continues to court the indirect sales channel and accommodate various partner revenue models. Reseller, MSP, agent and systems integrator partners all saw announcements related to them in April.
Cisco has reorganized the relationship between its SMB and distribution units, in addition to launching new incentives in sustainability. AWS unveiled new competencies. Connectivity and fiber provider Zayo is addressing conflict between direct and indirect sales. One TSB launched a partner loyalty program. And many other vendors tweaked their channel programs or launched new ones.
Scroll through the images above to see the latest updates to partner programs.
You can also check out the March edition of new and changing programs.